What's our WOW factor?
Simply put, there is no comparable product in our category or in the snack industry. Our value proposition, which makes our brand highly differentiated from any other snack is that it is:
- Plant based
- Non-GMO with natural ingredients
- Nut and peanut free
- Free of egg and milk
- Fortified with essential vitamins and minerals, unique to the cookie category
- Long considered the industry’s premium product in the category
Our brand, product and packaging is for “the kid in all of us”, proven to resonate with all generations.
Inquire about our "smart snack" compliant products!
About the HAPPY SNACKS Brand
The quality of the ingredients we have selectively and purposefully chosen to include in our products sets us apart and makes our items highly differentiated. That said, our meaningful product innovation was to fortify all our cookies. Beginning in 2021, after years of R&D, we began to infuse our animal crackers with essential vitamins and minerals. Our cookies are also free of artificial flavors, preservatives, contain no high fructose corn syrup and have significantly less sugar and sodium than the national brands.
Our impulse (grab and go) items are a like-priced candy alternative that are proven to outperform on the shelf and at the registers in numerous end-markets.
Our Story- Market Square Food Company
Since its inception in 1982, Market Square Food Company has offered better for you, better tasting and better priced cookies. Our brand, Happy Snacks®, embodies our dedication to making wholesome, delicious, affordable cookies. Many years ago, we recognized that consumers wanted a healthy alternative to traditional cookie offerings, one that was family oriented. Our company is a diverse owned business and supports the hiring of talented individuals from all walks of life from our community. We sponsor children’s health initiatives and are a proud sponsor of the University of Chicago's Children's Hospital and its annual fundraising event "Race for Kids", which supports groundbreaking research for the University of Chicago Medicine Comer Children’s Hospital. Market Square also proudly supports the Northern Illinois Food Bank, whose mission is to solve hunger by providing nutritious meals to those in need. We have also donated product internationally to countries and communities in need.
